For the 2024 NBA All-Star Weekend in Indianapolis, the traditional hardwood was reimagined with a cutting-edge LED glass court, a first in league history. Developed by ASB GlassFloor, this fully interactive surface brought live animations directly onto the court, transforming it into a dynamic canvas for storytelling and engagement.
Dandelion & Burdock flew me out to the US to create content for the LED Court. I was lucky enough to create the opening visuals that showed off the floor’s capabilities as it was unveiled for the first time live on TV.
"A heartfelt thank you to our dedicated creative team, whose expertise and commitment were instrumental in turning this ambitious project into a stunning reality. Their willingness to embrace this challenge head-on was key to our success."
The response from players and fans was overwhelmingly positive, pointing toward an exciting future for immersive sports presentation. Real-time visuals during the skills challenge and fully customisable, interactive designs for each event elevated both the in-arena and broadcast experience.
